Sunday, April 17, 2011


Highly underused and greatly underestimated, mutuality is an important concept in business and even more so in the relationship between creative agencies and their clients. Mutuality means building a working relationship which is of mutual benefit to both businesses. And it requires having an understanding of the inner workings of each other’s organization that goes beyond the project at hand...

This piece was written for the Design Management Institute. You can read the whole piece here.

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